Live Initialling with CLG London
At CLG London, craftsmanship has always been at the heart of what we do, and in recent months, we’ve taken that one step further by offering live initialling at events. What began as a bespoke service for selected partners has quickly become one of our most loved experiences.
There is something undeniably special about seeing your initials pressed into leather right before your eyes. Guests are often captivated as they watch the process unfold: the hot-foil machine slowly heating the brass letters, the subtle scent of warmed leather, and then the precise moment when we press the monogram into place by hand. With a touch of foil gold, silver, or a colour chosen for the occasion, the letters catch the light, transforming a beautiful product into a deeply personal keepsake.
What surprises people most is the artistry behind it. They’re fascinated by how a combination of heat, pressure, and skilled hands can create something so refined in just seconds. Many tell us it’s like watching a miniature piece of theatre the anticipation, the craftsmanship, and the final reveal.
These live personalisation events have taken us into some of the most iconic and beautiful hotels, where guests receive not just a luxury leather gift, but an experience. Whether it’s a private event, a brand activation, or a VIP gathering, the atmosphere shifts the moment people realise they can have something made uniquely for them, right there and then.
For us, it’s a privilege to meet customers face-to-face, share the craft behind our products, and witness real-time joy as their initials appear on a passport cover, luggage tag, keyring, or wallet. It turns a simple gift into a memory and that’s what luxury should feel like.
Live initialling has become one of our favourite ways to bring the CLG London story to life, and we look forward to creating many more personalised moments in the months ahead.
