In Conversation With Terri-Louise Hersby – Key Account Manager UK & IE, Babybjörn
1. As more hotels look to cater to families with young children, how do your bespoke
baby sleep solutions help properties deliver both safety and comfort while maintaining a
premium guest experience?
BabyBjörn’s vision is to simplify life and make it even more enjoyable, and this is especially
important when travelling with small children. Safe products of high and durable quality in clean
Scandinavian design can help make great travel memories.
Safety: All BabyBjörn sleep products are developed together with medical experts and tested
to meet global safety standards.
Comfort: The Travel Cot provides a stable, breathable sleep environment with a high quality
mattress that supports restful sleep; something parents will notice and appreciate. A baby that
sleeps well will help make the overall guest experience great.
Premium design: BabyBjörn products are intentionally minimalist, neutral, and timeless. They
blend seamlessly into upscale rooms without disrupting the hotel’s aesthetic or brand identity.
Trusted: Many parents already know and love BabyBjörn. Seeing a familiar, high quality product
in their room elevates their perception of the hotel’s family friendly offering.
2. Baby sleep products must meet rigorous safety standards; how do you ensure your
solutions align with global safety regulations while still offering flexibility for hotel design and
branding?
With a presence in more than 50 countries BabyBjörn products comply with global rigorous
standards, such as EN and ASTM and also regional requirements. Materials that are in contact
with the baby are Oeko Tex certified which means that there are no harmful levels of any
substances.
In addition the products are tested in an inhouse facility with demands that exceeds the official
standards to guarantee the quality and durability. All products are developed with medical
experts, accredited test institutes and numerous families, to ensure they are both safe, easy to
use and bring comfort.
For the BabyBjörn Travel Cot, it is important that the fitted sheet that has been developed for the
product is used and that the washing instructions and the owner’s manual instructions are
followed.
The Travel Cot’s Scandinavian aesthetic, clean lines, neutral colours, and premium textiles,
integrates effortlessly into any room design, from boutique hotels to luxury resorts.
3. Products like travel cots are known for being lightweight, easy to set up, and
portable; how do you see these features translating into real operational benefits for hotels in
terms of housekeeping efficiency, storage, and in room setup?
Hotels and parents don’t just need safe products, they need solutions that are smooth and
easy. The BabyBjörn Travel Cot is designed with exactly that in mind:
Fast, intuitive setup, The cot opens in one movement and requires no assembly. Housekeeping
can set it up in seconds, reducing room turnover time.
Lightweight for easy handling, At around 6 kg/13lbs, staff can move it between floors or rooms
effortlessly.
Compact storage, The cot folds into a slim, durable carry bag that fits neatly into housekeeping
closets or storage rooms, freeing up valuable space.
Durability for high turnover environments, The materials withstand frequent use, cleaning, and
transport.
4. From smart sleep technology to customised bedding and bassinets, what trends are
you seeing in how hotels are evolving their approach to infant and family friendly in room
amenities?
Families with small children is an important and high value segment for hotels, and the
expectations are rising.
Parents need to feel as safe in a hotel as at home and want the same quality. Offering products
of a trusted and well recognised brand helps enhancing the feeling of comfort.
Hotels need the baby equipment to complement their interiors and bland in with the
environment. The neutral expression of the BabyBjörn products in Scandinavian style is perfect
for that.
Sustainability is on every ones top of mind, especially when travelling. Durable, long lasting
products with materials that are easy to wash is therefore highly valued.
Parents appreciate request systems for baby equipment in apps, pre arrival forms, and digital
check ins to ensure that the products are in the room at arrival.
