In Conversation With May Gurney… Sales Associate At Eleven Stories Furniture
How do you balance high end residential aesthetics with the durability and compliance standards required in hospitality projects?
The designers at Eleven Stories Furniture have balanced high end residential aesthetics with
durability required for hospitality projects in their furniture products. This is done by using high
quality materials. Wood and metal allow designers to achieve residential refinement while
meeting the stringent standards required in commercial environments. Metal and wood
construction offers exceptional stability, maintaining its form and function over time. It has an
inherent strength and resistance to wear while maintaining simplistic timeless designs.
Designers at Eleven Stories have backgrounds in high end residential and industrial design.
Furniture is manufactured in Italy by expert suppliers with extensive history in making durable
products.
What specific operational challenges do hoteliers raise most often, and how does Eleven Stories design to solve them?
Hoteliers often struggle to furnish a space cohesively. Eleven Stories Furniture has designed a
large furniture collection to furnish living, dining and bathroom spaces. When pieces are
designed as part of a unified collection, they share a common language of proportion, material,
and detailing, allowing the environment to feel intentional and harmonious. This cohesion
strengthens the overall narrative of the interior, reinforces identity, and ensures functional
balance. Together resulting in a space that feels complete, immersive, and thoughtfully
composed.
How flexible is your manufacturing process when a hotel brand requests bespoke pieces to reflect a strong narrative or sense of place?
Their manufacturing process is highly flexible to accommodate bespoke requests from hotel
brands seeking to have a unique aesthetic for their custom project. There furniture pieces can
be adapted in wood or metal structures. Customizable finishes for stone, upholstery, metal and
wood components to meet the client’s requests. The Eleven Stories team works closely with
client and manufacturer to create furniture that is never compromised.
What shifts are you seeing in hospitality interiors right now, and how is Eleven Stories responding to evolving guest expectations?
Eleven Stories believes hospitality design today is about the growing demand for authentic and
personalized furniture rather than generic standardized furnishings. Customizable elements are
increasingly valued as brands look to differentiate their identity and create memorable moments
for visitors. Eleven Stories meets these expectations by combining adaptable structures and
customizable finishes that cater the client’s unique needs.
