03/07/2026

 

In Conversation With Lena Schalen , Branding, Marketing & PR Manager At Reused Remade

 

  1. Hotels are under increasing pressure to reduce waste while delivering measurable ESG outcomes. How can hoteliers turn discarded textiles from a cost burden into a valuable asset, and what opportunities are they often overlooking when it comes to circular procurement?

Discarded textiles are often seen as waste, but they are actually a valuable resource. Reused Remade helps hotels transform retired towels and bed linen into new products such as tote bags, toiletry bags and spa accessories.
A major overlooked opportunity is circular procurement. Instead of buying products made from virgin materials, hotels can buy products made from materials they already own or hire, reducing waste, lowering environmental impact and creating measurable ESG value.

  1. Guest expectations around sustainability continue to evolve. How are upcycled products such as tote bags, spa accessories and in-room amenities helping hotels communicate their environmental commitments in a tangible way that resonates with modern travellers?

    Upcycled products make sustainability visible. Guests can see, use and take home products made from the hotel’s own high-quality retired textiles, turning sustainability from a promise into a tangible experience.
    This creates a meaningful story of responsibility and circularity that resonates with modern travellers.

  1. Many hotel operators are looking for practical ways to meet sustainability reporting and ESG targets. Can you explain how Reused Remade’s approach to reusing discarded hotel textiles supports these objectives while also creating operational and commercial benefits for properties?

    Reused Remade sources discarded hotel textiles either directly from hotels or via textile service partners. These textiles are reused and remade into durable, high-quality products with significantly lower CO₂ emissions than virgin-material alternatives.
    The upcycled products can be used within hotel operations or sold to guests, creating both operational efficiency and new revenue opportunities. Digital Product Passports further support sustainability reporting by improving transparency and simplifying data collection.
    This reduces textile waste, strengthens ESG performance, and enables hotels to communicate a clear, guest-facing circularity story.

  1. The hospitality sector generates significant volumes of textile waste every year. Looking ahead, do you believe circular solutions and upcycled products will become a standard part of hotel procurement strategies, and what role do you see hotels playing in accelerating this transition?

    Yes. We believe circular solutions will become a standard part of hotel procurement as circularity, resource efficiency and regulatory requirements continue to grow in importance. In the long run, these solutions reduce costs, strengthen resilience and build trust with guests and stakeholders.
    Hotels can accelerate this transition by treating discarded textiles as a resource rather than waste. By choosing upcycled products, they can reduce CO₂ emissions by five times*, eliminate the need for new water and chemicals in material production and create value from materials already in circulation.
    It’s about transforming waste into value.

    *LCA REUSED REMADE 2025 according to ISO 14025:2006, verified by a third party.