In Conversation With Dionne Taylor… Head Of Sales & Partnerships At Zello
1. How have your white noise machines affected guest satisfaction scores or noise related complaints in hotel rooms especially in busy city locations or near high traffic areas?
Our hotel partners consistently report a noticeable reduction in noise-related complaints, particularly in busy city centres and properties near nightlife or high-traffic areas. By creating a consistent sound environment, Zello helps mask disruptive external noise such as traffic, hallway chatter and late-night activity. The result is better sleep quality, improved guest satisfaction scores and more positive reviews that specifically mention a restful night’s sleep.
2. From an operational standpoint, what measurable impact have Zello devices had on issues like room changes due to noise complaints or housekeeping interventions?
Operationally, Zello helps reduce room moves caused by noise complaints, which can be costly and disruptive for staff. Fewer guest calls about external disturbances also mean less pressure on front desk and housekeeping teams. In several properties, our devices have contributed to a measurable drop in reactive service interventions related to noise, allowing teams to focus more on proactive guest experience rather than troubleshooting sleep disruptions.
3. Some hotel guests such as families, business travelers and light sleepers value restful sleep highly, how do you tailor your white noise offerings to enhance the experience specifically for hotels and their diverse guest demographics?
We understand that sleep expectations vary widely. Families appreciate how white noise helps children settle in unfamiliar environments, reducing bedtime stress. Business travellers value uninterrupted, restorative sleep before important meetings. Light sleepers benefit from the steady masking of unpredictable sounds. Zello devices are simple to use, with carefully engineered sound profiles that are effective for a range of users.
4. What considerations should hoteliers make when integrating these machines into existing in room amenities and how do you advise on placement or settings to maximise effectiveness?
We recommend placing the device on a bedside table or desk, positioned between the primary source of external noise (such as a window or corridor wall) and the bed. The goal is to create a sound blanket that gently fills the room without overpowering it. We advise hotels to pre-set devices at an optimal volume that masks common environmental noise while still allowing guests to adjust to personal preference. Clear, simple instructions ensure ease of use, and staff training helps teams confidently explain the benefit as part of the property’s sleep-enhancement offering.
